What does a business look like when it is treated as a work of art?
A painter would never put a finished canvas into a frame from the hardware store. Yet this is how most artists present their business, with a website from a template, a logo from a contest and photos taken on a phone. We give the work the frame it deserves.
Serapex
A publication about building a business as a work of art, and an identity that had to be as considered as the ideas behind it.
View the case studyWe work with people whose inner work is done but whose business has not caught up with them yet. Most of them know exactly who they are, but they struggle to give it a form that other people can see. So we start with the person, find what has to go, and let the form grow out of what remains.
- i.
Strategy
We find what only you can say, and then we decide what you will stop saying.
Positioning · Naming · Voice · Messaging - ii.
Identity
We give it a face that people remember after one look.
Logo · Typography · Colour · Art direction - iii.
Presence
We build the places where people meet your work, so every visit feels like walking into your studio.
Website · Shop · Web app · Packaging · Product photography
People do not buy your offer, they buy into you. So the brand has to carry a person, the way you think and the way you see, and it has to still fit you in ten years.
A publication lives on whether readers come back. It needs a name people pick out of a crowded inbox and a home that makes the archive worth getting lost in.
Next to a hundred similar products, your eye is the only thing that sets yours apart. The label, the packaging and the shop should show it before anyone reads a description.
- i.You bring the work. We will never invent a story that is not yours.
- ii.You work with the people who do the work, from the first conversation to the final file.
- iii.Nothing leaves the studio that could have come from a template.
- iv.We take on six artists a year, so that each one has our full attention.
This place on the wall is still free.
The best spot in the room has been waiting since 1787. We hang six new works a year, and one of them could be yours.